PEMIKIRAN DAN TINGKAHLAKU KEWIRAUSAHAAN WIRAUSAHAWAN MAKANAN TRADISIONAL KHAS MINANGKABAU SUMATERA BARAT, INDONESIA

http://doi.org/10.22216/jcc.2016.v1i2.960


Istetimurni Rustani(1*), Noviarti Zulkarnaini(2)

(1) STIE Haji Agus Salim Bukittinggi
(2) STT Payakumbuh
(*) Corresponding Author

Abstract


Entrepreneurial thinking and entrepreneurial behavior among traditional food entrepreneurs  are important factors which ccntribute to their innovativeness. These Minangkabau ethnic traditional food entrepreneurs produced traditional Minangkabau food mainly spicy and savory. However, their food menu is already popular in the world. This study aimed to  identify the profile of these entrepreneurs, their entrepreneurial thinking level and entrepreneurial behavior. The design of this study is a case study method. The data collection  technique used was an indepth interview among those twenty one traditional food entrepreneurs in west Sumatera, Indonesia.  The findings of this research revealed that 81% of the entrepreneurs is family business. For the level of entrepreneurial behavior, the finding showed that it is high level.  For the level of entrepreneurial thinking, it is just moderate level. The findings implied that entrepreneurial thinking and entrepreneurial behavior are the important factors that contribute to being innovative entrepreneurs. Based on these findings, it requires a strong commitment from government and private sector to deliver strategy for developing  innova tive entrepreneurs.


Keywords


entrepreneurship; entrepreneurial thinking; entrepreneurial behavior; innovative.

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