A new football-themed campaign to flag the risks of pension fraud is being fronted by legendary commentator cryptocurrencies.forextrading.zone Clive Tyldesley.

Men in their 50s, who are the 'average victim' of pension scammers, are being urged to show them the red card by the veteran voice of football matches.

The effort to raise awareness about typical pension scams comes as it emerged savers have reported losses of nearly £31million to Action Fraud since spring 2017.

A scam prevention campaign is being fronted by legendary TV commentator Clive Tyldesley

Putting time pressure on pension transfers is a key tactic for scammers, according to the money watchdogs behind the campaign.

They often create 'time-limited offers' or set deadlines on attractive-sounding opportunities to pressure people into releasing money from their pension pots.

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'Scammers are very good at breaking down your defences and putting you under pressure with various deadlines,' says Tyldesley, who is aged 65 and has spent three decades as the voice of ITV football. 

'But your pension isn't a football transfer - there are no deadlines.

Your favourite team wouldn't buy a new striker just because his agent says he's good.

'They'd ask around, check out his stats, do some research - just like you should when handling your pension plans.

'Before you fall foul to savvy scammers, remember to take your time, seek advice, and speak to an FCA authorised adviser.

Don't agree to anything you're unsure of.'

Many people know more about football finances than their own lifetime savings, say the Financial Conduct Authority and The Pensions Regulator, explaining the move to recruit Tyldesley to help raise awareness of scams.

They know the cost of items related to their team, such as a football shirt or season ticket, but not how much is currently in their pension pot, according to a survey of 2,000 people carried out in July.

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