SELFIE TOURISM DAN ELECTRONIC WORD OF MOUTH SEBAGAI ANTESEDEN RE-VISIT INTENTION

http://doi.org/10.22216/jbe.v4i3.3963


Okki Trinanda(1*), Astri Yuza Sari(2)

(1) Universitas Negeri Padang
(2) Universitas Negeri Padang
(*) Corresponding Author

Abstract


Research linking selfie behavior and tourism management is very rarely implemented. Selfie behavior is more researched as part of psychology that studies human behavior. This study aims to find out (1) the influence of Selfie Tourism on Electronic Word of Mouth, (2) the influence of Selfie Tourism on Re-Visit Intention, and (3) the influence of Electronic Word of Mouth on Re-Visit Intention. This study uses estimates based on the number of parameters obtained by the sample size of 452 respondents with accidental sampling. Respondents who were included in this study were foreign tourists and domestic tourists who visited the tourism sites in West Sumatra for the first time. While hypothesis testing uses SEM. In this study all relationships between variables were found to be positive and significant. The implication of this study is that tourism managers not only pay attention to aspects of service such as hospitality, cleanliness and so on, but also provide attractive tourist attractions to be photographed and distributed to social media.


Penelitian yang menghubungkan perilaku selfie dan manajemen pariwisata sangat jarang dilaksanakan. Perilaku selfie lebih banyak diteliti sebagai bagian dari psikologi yang mempelajari perilaku manusia. Penelitian ini bertujuan untuk mengetahui (1) pengaruh Selfie Tourism terhadap Electronic Word of Mouth, (2) pengaruh Selfie Tourism terhadap Re-Visit Intention, dan (3) pengaruh Electronic Word of Mouth pada Re-Visit Intention. Penelitian ini menggunakan jumlah parameter yang diperoleh dengan ukuran sampel 452 responden dengan accidental sampling. Responden yang dikunjungi oleh wisatawan asing dan wisatawan domestik yang mengunjungi situs pariwisata di Sumatera Barat untuk pertama kalinya. Sedangkan pengujian hipotesis menggunakan SEM. Dalam penelitian ini semua hubungan antar variabel ditemukan positif dan signifikan. Implikasi dari penelitian ini adalah bahwa manajer pariwisata tidak hanya memperhatikan layanan dan kebersihan tetapi juga menyediakan media sosial.


Keywords


Selfie Tourism, Electronic Word of Mouth, Re-Visit Intention

Full Text:

PDF INDONESIA

References


lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>

style='mso-element:field-begin'>

style='mso-spacerun:yes'> ADDIN EN.REFLIST

field-separator'>BPS. (2016). Rata-Rata Lama Menginap Tamu Asing dan Dalam Negeri Menurut Hotel Bintang, tahun 2004-2015 (Hari): Badan Pusat Statistik Provinsi Sumatera Barat.

BPS. (2017). Jumlah Kedatangan Wisatawan Mancanegara ke Sumatera Barat Menurut BIM dan Pelabuhan Teluk Bayur, 2006-2016 (01 Mar 2017 ed.): Badan Pusat Statistik Provinsi Sumatera Barat.

Buss, D. M., & Chiodo, L. M. (1991). Narcissistic acts in everyday life. Journal of Personality(59), 179 –215. doi: http://dx.doi.org/10.1111/j.1467-6494.1991.tb00773.x

Campbell, W. K., Reeder, G. D., Sedikides, C., & Elliot, A. J. (2000). Narcissism and comparative self-enhancement strategies. Journal of Research in Personality(34), 329–347. doi: http://dx.doi.org/10.1006/jrpe.2000.2282

Cisek, S. Z., Sedikides, C., Hart, C. M., Godwin, H. J., Benson, V., & Liversedge, S. P. (2014). Narcissism and consumer behavior: a review and preliminary findings Frontiers in Psychology, 5(March), 1-9. doi: 10.3389/fpsyg.2014.00232

Dinhopl, A., & Gretzel, U. (2015). Selfie-taking as touristic looking. Annals of Tourism Research(57), 126–139. doi: http://dx.doi.org/10.1016/j.annals.2015.12.015

Evanita, S., Andriani, C., & Trinanda, O. (2016). THE RE-BRANDING OF IKIP PADANG TO UNP: HOW THE CHANGES IN BRAND AWARENESS AND BRAND IMAGE WOULD AFFECT STUDENT’S ENROLLMENT INTEREST? Paper presented at the The 1st International Conference on Economics, Business, And Accounting, Padang.

Evanita, S., & Trinanda, O. (2017). MINANGKABAU TRADITIONAL FOOD VS MODERN SNACKS: THE INFLUENCE OF PRODUCT ATTRIBUTES ON TEENAGERS BUYING INTEREST IN WEST SUMATERA’S URBAN CITIES. Paper presented at the The 1st Unimed International Conference on Economics and Business, Medan, Indonesia.

Horton, R. S., & Sedikides, C. (2009). Narcissistic responding to ego threat: When the status of the evaluator matters. Journal of Personality(77), 1493–1525. doi: http://dx.doi.org/10.1111/j.1467-6494.2009.00590.x

Hussain, S., Guangju, W., Jafar, R. M. S., Ilyas, Z., Mustafa, G., & Jianzhou, Y. (2018). Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications. Computers in Human Behavior, 80(22-23). doi: https://doi.org/10.1016/j.chb.2017.09.019

Kartajaya, H. (2005). Hermawan Kartajaya on Positioning, Diferensiasi, Brand. Jakarta: Gramedia Pustaka Utama.

Kotler, P. (2003). Marketing Management An Asian Perspective. (Vol. Second Edition). New York: Prentice Hall.

Kotler, P., & Keller, K. (2006). Marketing Management. 12th Edition. Upper Saddle River: Prentice Hall.

Leung, L. (2013). Generational differences in content generation in social media: The roles of the gratifications sought and of narcissism. Computers in Human Behavior, 29(3), 997-1006. doi: https://doi.org/10.1016/j.chb.2012.12.028

Manes, E., & Tchetchik, A. (2018). The role of electronic word of mouth in reducing information asymmetry: An empirical investigation of online hotel booking. Journal of Business Research, 85, 185-196. doi: https://doi.org/10.1016/j.jbusres.2017.12.019

McCain, J. L., & Campbell, W. K. (2016). Narcissism and Social Media Use: A Meta-Analytic Review. Psychology of Popular Media Culture(Advance online publication). doi: http://dx.doi.org/10.1037/ppm0000137

Sigala, M. (2018). #MeTourism: the hidden costs of selfie tourism. Retrieved August 8th, 2018, from http://theconversation.com/metourism-the-hidden-costs-of-selfie-tourism-87865

Trinanda, O. (2014). Fighting Brand & Main Brand: Analisis Persepsi Konsumen Terhadap Bauran Pemasaran Lini Produk Pt. Sosro. Jurnal Kajian Manajemen Bisnis, 3(02).

Trinanda, O. (2016). THE INFLUENCE OF MARKETING MIX TOWARDS ART SHOP’S SALES IN PASAR ATAS BUKITTINGGI. Jurnal Praktik Bisnis, 5(1).

Wardi, Y., Abror, A., & Trinanda, O. (2017). PENINGKATAN PEMAHAMAN DAN PENGIMPLEMENTASIAN WISATA ISLAMI BAGI PELAKU WISATA DI KOTA PADANG. International Journal of Community Service Learning, 1(3), 144-147. doi: http://dx.doi.org/10.23887/ijcsl.v1i3.12670

Wardi, Y., Abror, A., & Trinanda, O. (2018a). Halal tourism: antecedent of tourist’s satisfaction and word of mouth (WOM). Asia Pacific Journal of Tourism Research, 23(5), 463-472. doi: 10.1080/10941665.2018.1466816

Wardi, Y., Abror, A., & Trinanda, O. (2018b). The Marketing of Higher Education: Managing Student Loyalty Based on Tuition Fee Policy and Service Quality. Jurnal Bisnis dan Manajemen, 19(2), 101-108. doi: http://dx.doi.org/10.24198/jbm.v19i2.195

%;font-family:"Times New Roman","serif";mso-fareast-font-family:Calibri;

mso-fareast-theme-font:minor-latin;mso-ansi-language:EN-US;mso-fareast-language:

EN-US;mso-bidi-language:AR-SA'>


Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Okki Trinanda, Astri Yuza Sari

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Jurnal Benefita has been migrated to the new website. To make a new submission in Jurnal Benefita, you can easily go to new webstie link HERE and register.

 

Published by LLDIKTI Wilayah X

Khatib Sulaiman Street Padang
West Sumatera, Indonesia
Phone: +62751705637
Fax: +62751705637
Email: jurnal.lldikti10@ristekdikti.go.id

E ISSN 2477-7862                                                    Â